TECHDIRT:TRAFFIC Power Discovers The Magic Of The Streisand Effect

TECHDIRT:TRAFFIC Power Discovers The Magic Of The Streisand Effect
Last month, we wrote about how Traffic Power, the search engine ... So,  congratulations to Traffic Power for figuring out how to use the Streisand Effect to ...
http://www.techdirt.com/articles/20050922/115249_F.shtml

 

[ Comment: This is a nice third-party commentary on the situation. But firms like TrafficPower/1P.com are unlikely to learn from their mistakes or the advice from others. Look for them to go into hiding and re-emerge again like some nasty insect with a new name and look, ready to infest the SEO world yet again... (hris ]

 

SEARCH Engine Placement Lawsuit May Chill Free Speech
E-Commerce Times - USA ... ago. Blogger Aaron Wall, whose blog, SEOBook.com, is a popular destination for those in the search-engine optimization industry. ...
http://www.ecommercetimes.com/story/ilSZ2M7BstRMOq/
Search-Engine-Placement-Lawsuit-May-Chill-Free-Speech.xhtml

 

SEARCH Engine Journal Editors and Columnists
Search Engine Journal - USA ... Aaron Wall, Search Marketing / SEO Coverage and Rants - Aaron Wall is one of the most vocal search engine marketers in the business and he has channeled his ...
http://www.searchenginejournal.com/index.php?p=2269

 

TRAFFIC Power Lawsuit Update : SEO Book.com
The Traffic Power vs SEO Book.com lawsuit was moved to federal court.
http://www.seobook.com/archives/001180.shtml

 

WSJ Dissects Traffic Power Complaints & Search Engine Bans
The story further dives into Traffic Power having an "army" of ... Visit the  Traffic Power Files Suit Against SEO Book thread in our Search Engine Watch ...
http://blog.searchenginewatch.com/blog/050922-075345

 

WSJ.COM - Blogger Faces Lawsuit Over Comments Posted by Readers
Traffic-Power.com sued Aaron Wall, who maintains a blog on search engine  optimization -- tactics companies use to get themselves to appear higher in searches ...
online.wsj.com/public/article/0,,SB112541909221726743-_vX2Y
pePQV7AOIl2Jeebz4FAfS4_20060831,00.html?mod=tff_main_tff_top

Search Marketing Association of North America (SMA-NA) Launches Membership Drive

The Search Marketing Association of North America (SMA-NA), an association for people and companies involved in the study, promotion and practice of search engine marketing is launching a major membership drive beginning August 1, 2005.

San Jose, CA (PRWEB) August 1, 2005 -- The Search Engine Marketing Association of North American, officially launched February 2005 aims to be an open, democratic, and responsible, member-focused trade organization representing the interests of professionals working in the field of search engine marketing. In addition to giving its members an industry voice, the SMA-NA provides a platform to inform and educate the business marketplace of the benefits of search engine marketing. The SMA-NA is proud to stand alongside the SMA-UK and SMA-EU chapters, both launched in 2004.

“We are getting a clear message the industry wants and needs an organization to promote and support the welfare and interests of professionals working in the field of search engine marketing,” said Ian McAnerin member of the working group committee. “The association will be member driven and open to all types of search engine marketing professionals ranging from individuals to the larger search marketing firms. We are actively seeking members from Canada, Mexico and the United States.”

The SMA-NA is actively seeking new members and encourages anyone in the search engine marketing industry to apply for membership. Official elections of the Board of Officers is scheduled for early fall 2005 after the membership drive has ended. Only registered members of the organization will be eligible for nominations to the Board and can vote in the election. The working group committee plans on having its membership drive kickoff meeting at the Search Engine Strategies tradeshow in San Jose during August of 2005.

For more information visit http://www.sma-na.org.

###

[ Comments: I was very interested to find this group, but in looking over the site, I could not find any information on what my $250 membership fee would be used for and how I would benefit. I will continue to monitor them and hope that some tangible benefits appear. - (hris ]

 

I-Search Newsletter finally lives again as SearchReturn (Get it? Search-Return...!)

The old I-Search newsletter was the best moderated, best edited, and the best attended search marketing newsletter/discussion list that I had ever seen. LED Digest is of the same quality, but the topics covered are not as focused as I-Search was.

If all the old gang once again participates I am sure SearchReturn will quickly gain the same level of respect and surpass the volume of subscribers of I-Search.

You've only missed one issue as of today, so go to http://www.searchreturn.com/ and subscribe today. If you are interested in search engine marketing and the best discussions with useful information, this will be the place.

From the site:

"Achieve better search engine rankings. Increase your search engine indexing and enjoy super targeted users. Learn what it takes to convert search users. Discover source code samples. Improve your search. Search engine information, actionable tips, expert advice, and publishing services by site owner Detlev Johnson."

(hris

SEMPO Says No, SMA-NA Says Yes To Fight Against Traffic Power

SEMPO Says No, SMA-NA Says Yes To Fight Against Traffic Power
Search Engine Watch - USA ... Power story, some were wondering how the two US search marketing organizations would respond to the suit alleging that SEO Book's Aaron Wall revealed Traffic ...
http://blog.searchenginewatch.com/blog/050922-080905

 

GOODBYE to the Butler
websearch.about.com - USA ... mascots go. This via Aaron Wall's SEO Book, a quote from the The Street: "Jeeves is out of a job. IAC/InterActiveCorp. (IACI:Nasdaq ...
http://websearch.about.com/b/a/205119.htm

 

BLOGGERS Face the Law
Red Herring - CA,USA ... He said he's tried to keep a lid on offensive comments, but allowed a vigorous debate over a company called Traffic Power, which sells tools for improving ...
http://www.redherring.com/Article.aspx?a=13715&hed=
Bloggers+Face+the+Law

 

TRAFFIC Power Suit Could Be Quashed Through Anti-Slapp Motion
Search Engine Watch - USA Legal Showdown in Search Fracas from Adam Penenberg at Wired looks at the lawsuit by Traffic Power against SEO Book's Aaron Wall, alleging that he revealed ...
http://blog.searchenginewatch.com/blog/050908-112116

 

LEGAL Showdown in Search Fracas
Wired News - USA ... At least, that's what Traffic-Power.com, a Las Vegas-based search engine placement firm, did last month, filing lawsuits against Aaron Wall's SEO Book.com and ...
http://www.wired.com/news/culture/0,1284,68799,00.ht
ml?tw=wn_tophead_5

 

By: Mickey Alam Khan
DM News - New York,NY,USA
... driving out smaller advertisers. And then there's SEMPO president Dana Todd, who gives us a view of the road ahead. Among the case ...

 

KnowledgeStorm's Jeff Ramminger to Speak at SLAM 2005
Emediawire (press release) - Ferndale,WA,USA
... Engineering. Ramminger is a member of the Technology Association of Georgia and Search Engine Marketing Professional Organization (SEMPO). ...

Search Engine Guide: Research: Obstacles, Opportunities on the ...
DM News - New York,NY,USA
Many areas covered in SEMPO's comprehensive research study "The State of Search Engine Marketing 2004" have gained in importance since the study was ...

Search Engine Marketing
Audio Graphics - Cleveland,OH,USA
Search Engine Marketing Professional Organization (SEMPO) has a few words for professionals in other marketing and advertising fields: "Advertisers plan to ...

Directories are great

Yes, search engines are great too, but so are directories. Both should be submitted to and each has different advantages. Here are some as I see them:

Most links in search engines are not seen unless someone brings them up with a query. This means that if one search engine spiders another, many of the sites will not be seen. This can be overcome if the search engine operator "hard codes" some links that will bring up search engine results pages that can then be found.

Directories generally have a list of links to categories that lead at some point to listings. These are easy to spider and is the reason why a small directory may be preferred over a small search engine. If the directory provides a "direct link" then that is preferred over one that may use code to "redirect" to the site. Some avoid directories that do not link directly, since they do not get the benefit of link popularity. I think this is short-sighted since if the directory is or becomes popular, they sites listed should get some good traffic at some point in the future. By listing your site in small directories, you provide them with content, which will attract more visitors, and in return they should send you more traffic as time goes on and the site grows.

I don't like directories that require links back and this is why. They will not get as many listings and will not grow as quickly as those that do not require links or payments. They are limiting their own growth and do not seem to recognize the value of having as much content as possible for their visitors. The exchange of traffic and listings should be considered a "fair exchange" where both benefit from the other. Directory owners may say they need to get links or they need to charge a fee, but I own www.Consultant-Directory.com and the site does quite well from regular ads and some paid text ads that run on the site without having to resort to return links or listing fees.

(hris

Title Tags and Search Engine Marketing

Title Tags and Search Engine Marketing
websearch.about.com - USA
Using title tags in your site design is an integral part of search engine optimization. However, they are easily misused. Find out ...

Defining Your Search Philosophy
WebProNews - Lexington,KY,USA
... I've applied the same basic SEO strategies and tactics since 1996. Yet if I were technology or code-centric, I would have a headache ...

ThreadWatch Launches Blogging Is Not A Crime Campaign
WebProNews - Lexington,KY,USA
... ThreadWatch have launched a campaign to collect money for SEOBook author Aaron Wall's legal fund as he battles libel allegations from SEO company TrafficPower. ...

Google's Take On Buying Links For PageRank
WebProNews - Lexington,KY,USA
... Many SEO providers believe link buying is good business and can benefit a search engine presence, as long as it is a legitimate link. ...

Chris Nielsen
Nielsen Technical Services
http://www.NielsenTech.com
Search Engine Optimization and Internet Consulting
"Be what they're searching for!"
______________________________________________

If you carry ads from one search engine, will it hurt you in others?

Are major search engines going to favor web sites that carry their ads and hurt those that don't?
I just got an email from a company that I am an affiliate of and it got me thinking. To show that this is not just another affiliate-driven blog post, the link to the site is here: http://www.adsensecloaker.com/. And that is not an affiliate link or a site that I am connected with.

The idea behind this product is that it "cloaks" your AdSense code if a competing site's spider visits. I guess there has been some talk about Yahoo dropping sites if they find AdSense code listed. While I don't think that is true, it would not surprise me to hear that MSN is doing something like that...!

But with more sites playing catch-up to Google.com, it should raise the specter of the competition for advertisers being a factor on who gets traffic. Man, I never saw this coming and I hope they can keep it clean and not put us all through this kind of crap. Yes, it would hurt my sites if Yahoo sent me less traffic, but if I can confirm that this happens because I am not running their Johnny-come-lately ads on my site, I will do everything I can to fight back and discredit them, Microsoft, or any other site that has that policy.

My plan has been and at this point still is to sign up with Yahoo and MSN to try out their programs just as I have with AdSense. I would HOPE that they can all live together on the same page and that Google will relax their rules about this, but if not, I may pull AdSense from some of my sites so I can try the other programs.

A warning to all ad network providers: Don't bite the hand that feeds you, or may feed you in the future. It is short-sighted and un-professional. If you can't compete head to head, you have already lost the game.

(hris

Follow up to previous post
==================
Since first posting ( 9/14/2005 - Are major search engines going to favor web sites that carry their ads and hurt those that don't?) about the idea that some search engines may be favoring sites that carry their own ads, which was an idea brought to my attention by a site that offers a cloaking product to hide ad code from search engines, I have been contacted by one person that has confirmed that it seems like this may be true. They are going to provide some additional testing and let me know if they can offer additional evidence.

I'm not going to mention what site this is so that the results of their test cannot be affected by someone reading about the testing.

If you have seen something like this, either before or after hearing about it, please let me know so we can increase awareness on this issue.

Thanks,
(hris Nielsen
Nielsen Technical Services
http://www.NielsenTech.com